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Healthy Skepticism Library item: 12797

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lodén M, Ungerth L, Serup J.
Changes in European legislation make it timely to introduce a transparent market surveillance system for cosmetics.
Acta Derm Venereol 2007; 87:(6):485-92
http://adv.medicaljournals.se/article/full/10.2340/00015555-0311


Abstract:

Marketing of cosmetics often makes strong claims linked to active ingredients. This is especially so for anti-ageing products, where the presentation and content of “active” ingredients may create new difficulties in their classification as cosmetics or medicinal products. A recent change in European legislation classifies a product as medicinal by virtue of its “function”, in addition to the previous definition of “presentation” (i.e. marketing linked to diseases). Thus, formulations that also restore, correct or modify physiological functions by exerting a pharmacological, immunological or metabolic action should henceforth be covered by the Medicinal Products Directive. A cosmetic product must be suitable for its purpose and should not lead to adverse reactions that are disproportional in relation to its intended effect. However, the forthcoming ban on animal testing of cosmetic ingredients and the new European regulation, REACH (Registration, Evaluation and Authorisation of Chemicals), which aims to ensure a high level of chemical safety to protect human health and the environment, will probably have limited impact on the safety assessment of cosmetics. In order to enable consumers to make informed purchasing decisions, greater transparency in the process of assessing the performance of cosmetics is needed. Introduction of a more transparent system, enabling consumers and professionals to examine the scientific evidence for the claimed effect and the safety assessment of cosmetics, is therefore timely. Lack of transparency increases the risk of consumers wasting money on cosmetics that do not deliver the desired effects. This may jeopardize public trust in the cosmetic industry.

Keywords:
Administration, Topical Consumer Product Safety/legislation & jurisprudence Consumer Product Safety/standards* Cosmetics/adverse effects Cosmetics/pharmacology Cosmetics/standards* Drug Industry/legislation & jurisprudence European Union Government Regulation Humans Marketing/legislation & jurisprudence Marketing/standards* Product Labeling/standards Product Surveillance, Postmarketing/methods Product Surveillance, Postmarketing/standards* Risk Assessment/methods Risk Assessment/standards Skin Aging/drug effects Toxicity Tests/methods Toxicity Tests/standards*

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963