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Healthy Skepticism Library item: 12690

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Degos L, Romaneix F, Michel P, Bacou J.
Looking to Europe: Can France keep its patients happy?
BMJ 2008 Feb 2; 336:(7638):254-7
http://www.bmj.com/cgi/content/extract/336/7638/254?etoc


Abstract:

The French healthcare system gets high satisfaction ratings but is becoming more difficult to fund. Laurent Degos and colleagues examinethe challenges of keeping citizens content and improving cost effectiveness

Less than a year ago, when Nicolas Sarkozy was running for president, health was not a priority. Indeed Le Monde, a leading French newspaper, carried the headline: “Health, the missing item in Nicolas Sarkozy’s reforms.“1 The reason for this omission may have been that the French health system is largely well perceived by citizens and users. However, the recent debate over the introduction of further non-reimbursable charges of 0.50 (£0.37; $0.75) for each drug packet and paramedical services such as physiotherapy, which came into effect at the beginning of this year, suggests that this satisfaction could become eroded.2 This article outlines the structure of France’s health system, analyses patients’ perceptions of it, and comments on the challenges it faces, not least with containing the high costs.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963