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Healthy Skepticism Library item: 12658

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Consumers Union to FDA: Put 800-Number, Web Site on TV Drug Ads
Therapeutics Daily 2008 Feb 1
http://www.therapeuticsdaily.com/news/article.cfm?contentValue=1705645&contentType=sentryarticle&channelID=33


Full text:

Consumers Union hopes to collect 50,000 signatures for a petition asking FDA to require that all television ads for prescription and over-the-counter drugs include a toll-free number and Web address so the public can report adverse events. The recently enacted FDA Amendments Act requires all print advertisements to list toll-free phone numbers and Web addresses for reporting side effects, but does not require TV ads to do likewise.

The FDA law does, however, require FDA to study whether TV ads should list toll-free numbers.

Nancy Ostrove, a senior advisor for risk communication in the FDA commissioner’s office, said at …

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963