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Healthy Skepticism Library item: 12633

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Won TesorIiero H.
Trouble Brews Over Merck Product
The Wall Street Journal 2008 Jan 30
http://online.wsj.com/article/SB120165519331327133.html?mod=googlenews_wsj


Abstract:

Merck & Co.‘s pending $4.85 billion Vioxx settlement is expected to bring more than three years of litigation to an end. But looming challenges to some top-selling products, including osteoporosis blockbuster Fosamax, threaten to keep the company under a cloud.

The headline headache of late has been Vytorin. For months, critics have assailed how Merck and Schering-Plough Corp. handled disappointing trial results for their anticholesterol drug. A congressional probe has yet to reach full speed, and New York and Connecticut officials have disclosed investigations. Investors will be looking for an update as Merck reports earnings today.

The company’s Gardasil cervical-cancer …

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963