Healthy Skepticism Library item: 1257
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Wolfe SM.
Direct-to-consumer advertising--education or emotion promotion?
N Engl J Med 2002 Feb 14; 346:(7):524-6
http://content.nejm.org/cgi/content/extract/346/7/524
Keywords:
editorial
United States
DTCA
direct-to-consumer advertising
EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING
PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING
Advertising*/legislation & jurisprudence
Drug Industry
Government Regulation
Humans
Legislation, Drug
Marketing of Health Services
Patient Education*
Pharmaceutical Preparations*
Prescriptions, Drug
United States
United States Food and Drug Administration
