Healthy Skepticism Library item: 12550

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

MHRA upholds Lundbeck complaint
PM Live 2008 Jan 22
http://www.pmlive.com/index.cfm?showArticle=1&ArticleID=6432

Full text:

The Medicines and Healthcare products Regulatory Agency (MHRA) has upheld a complaint against Lundbeck UK.

A complaint was made to the MHRA that a website containing information on the product Serdolect, was linked to from the Lundbeck UK company website although it is not currently marketed in the UK and allowed open-access to promotional information for healthcare professionals.

Lundbeck stated that they did not intend to promote to a UK audience and removed the unintended link from the UK website.