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Healthy Skepticism Library item: 12537

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Stop smoking cons fee
Pharmacy Daily 2008 Jan 23
www.pharmacydaily.com


Full text:

NICORETTE is offering a $10 “consultation fee” to pharmacists for their professional
consultations with customers regarding the new ACTIVESTOP support program.

“What we’re aiming to do with the consultation fee is leverage the skills of pharmacists by asking
them to identify and consult with customers who are appropriate for the ACTIVESTOP support
program,” said Johnson & Johnson Pacific marketing mgr Glenn Cochran.

“As healthcare professionals, they obviously have the skill set to be able to do this,” he added.
The program, which launched this month with extensive TV advertising, has a focus on
personalised behavioural support.

It uses online tools including a website and email, plus mobile phone SMS and interactive voice
response systems to help quitters in the days and weeks after they give up smoking.

“Because Nicorette products are exclusive to pharmacy, we’re helping pharmacists grow the NRT
category, by building a series of offers to suit the varied needs of quitters regardless of what stage of the quitting cycle they are in,” Cochran said.

“In addition to complementing the smoking cessation counsellilng provided by pharmacists,
customers who use the Activestop support program are more likely to stick with Nicorette products
and quit, therefore sticking with pharmacy,” he claimed.

He said pharmacy assistants were also being targeted by the campaign, with effective tools to
enable them to better engage with customers about quitting.

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909