Healthy Skepticism Library item: 1244

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bernardini C, Ambrogi V, Perioli L.
Drugs and non-medical products sold in pharmacy: information and advertising.
Pharmacol Res 2003 Jun; 47:(6):501-8
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6WP9-486G69M-5&_coverDate=06%2F30%2F2003&_alid=272785450&_rdoc=1&_fmt=&_orig=search&_qd=1&_cdi=6985&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=0b69bc84958df05d73a1c8ab7d0385f5

Abstract:

This paper is the third part of a survey about patient information and the use of patient package leaflet. The aim of this research section is to analyse the role of the pharmacy and the pharmacist in the health-care field. By means of answers of interviewed people, informations were obtained about the purchase of drugs and other products in pharmacy, the consumer requirements, the non-medical products and self-medication channels of information, the patient-physician and patient-pharmacist quality of communication and the role of advertising for drugs and other products sold in pharmacy.From this survey, it emerged that most of the respondents go to pharmacy to purchase drugs exclusively and only a small number of people go to purchase other products. The pharmacist does not play a remarkable role in providing health information to the patient.

Keywords:
Advertising* Age Factors Drug Labeling Household Products/economics Household Products/statistics & numerical data* Humans Italy Patient Education Pharmaceutical Preparations* Pharmacies/statistics & numerical data* Pharmacies/utilization Pharmacists Prescriptions, Drug/statistics & numerical data Product Labeling Questionnaires Self Medication