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Healthy Skepticism Library item: 1242

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bircher AJ, Surber C.
Unregulated alternative medicine.
J Drugs Dermatol 2003 Jan; 2:(1):58-61


Abstract:

Unconventional (i.e. alternative, traditional, or complementary) treatments are used by many individuals for a variety of symptoms and disorders. Reports on fraudulent products used for unconventional treatments are not uncommon. These include herbal remedies offered as “natural” while containing non-labeled synthetic pharmacological ingredients or even toxic agents, patients not being informed of active ingredients, products containing no active substances, or unqualified individuals or “clinics” delivering dangerous advice or treatment. Reports on tainted topical products remain rare due to the high analytical demands necessary to detect minimal traces of unknown ingredients, the fact that patients often use medications from different sources, and patient over-reliance on the effectiveness of folk remedies or advertised claims. The patients’ assumption of receiving a safe and effective therapy by “natural” products has shown to be unreliable. The authors urge that quality standards for “natural” and pharmaceutical products should be the same and that only qualified professionals should deliver treatment and medical advice.

Keywords:
Animals Complementary Therapies/legislation & jurisprudence* Complementary Therapies/methods Complementary Therapies/standards* Drugs, Chinese Herbal/standards Drugs, Chinese Herbal/therapeutic use Humans Plant Preparations/standards Plant Preparations/therapeutic use Skin Diseases/drug therapy

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963