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Healthy Skepticism Library item: 12364

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Chester MR.
Consider palliative coronary intervention.
BMJ 2008 Jan 12; 336:(7635):59
http://www.bmj.com/cgi/content/full/336/7635/59-a


Abstract:

The recommendation by Yank et al, that pharma sponsored drug trials should be interpreted with caution, is well made.1 Most percutaneous coronary intervention (PCI) procedures entail the implantation of a coronary stent. Most stent studies are funded by equipment manufacturers and are designed and conducted by researchers who believe in coronary intervention despite the lack of hard evidence of cost effectiveness or clinical superiority over optimal medical therapy.2 3

Therapists’ irrational faith in intuitive based practice adds an extra dimension to the “positive spin” effect described in the paper. Given the paucity of independently funded coronary stent studies and the total lack of a placebo controlled study of this palliative therapy, healthcare commissioners have a hard time unravelling spin, especially when professional bodies weigh in with their spin on the evidence.

The RITA-2 study showed that, although palliative PCI was associated with a small and transient improvement in symptoms, it increased

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963