Healthy Skepticism Library item: 1234

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Carter T.
Pfizer and its competitive marketing challenges.
J Hosp Mark Public Relations 2003; 14:(2):85-97

Abstract:

Pfizer has been the preeminent global pharmaceutical company in recent years and much of their success can be attributed to their marketing responsiveness and innovation. Pfizer is committed to patients, the community and quality product development. As a model in marketing effectiveness they also show how to lead internal resources efficiently to maximize market place opportunities.

Keywords:
Disaster Planning Drug Industry/economics Drug Industry/organization & administration* Drugs, Essential/supply & distribution Economic Competition* Efficiency, Organizational Humans Leadership Marketing* Models, Organizational Nigeria Organizational Innovation Product Line Management South Africa