Healthy Skepticism Library item: 1232
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Cathebras P.
[Doctor Knock lives at Wall Street. The new targets of pharmaceutical industry]
Rev Med Interne 2003 Aug; 24:(8):538-41
Abstract:
INTRODUCTION: The aim of this paper is to inform clinicians about some new commercial practices of the pharmaceutical industry. EXEGESIS: Drug promotion nowadays involves sophisticated marketing strategies, in which the prescribing physician is not necessarily a central actor. Pharmaceutical advertising is more and more directed towards the general public (consumers), contributes to define and popularise disease categories, and encourages the medicalisation of everyday life. CONCLUSION: Doctors should be aware of the consequences of these new commercial strategies.
Keywords:
Advertising*
Consumer Participation*
Drug Industry*
English Abstract
Humans
Mass Media
Physician's Role*
Public Opinion
