Healthy Skepticism Library item: 12287

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rankin RC.
The high cost of free lunch.
Obstet Gynecol 2007 Oct; 110:(4):932
http://www.greenjournal.org/cgi/content/full/110/4/932

Keywords:
Conflict of Interest Drug Industry/ethics Gift Giving/ethics* Humans Marketing/ethics Marketing/methods* Physician's Practice Patterns/ethics*

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963