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Healthy Skepticism Library item: 12263

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Hodgson J.
U.K. Probes Glaxo, AstraZeneca Over Iraqi Bribe Allegations
The Wall Street Journal 2007 Dec 31
http://online.wsj.com/article/SB119905800200858361.html?mod=djemHL&apl=y&r=881449


Abstract:

Drug makers GlaxoSmithKline PLC and AstraZeneca PLC have been asked to give documents to the United Kingdom’s Serious Fraud Office as part of a probe into bribes allegedly paid to the regime of Iraqi dictator Saddam Hussein.

GlaxoSmithKline of Britain, and Anglo-Swedish AstraZeneca said they were cooperating fully with the inquiry, but …

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963