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Healthy Skepticism Library item: 12216

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Japan to promote use of generics
Pharmacy Daily (Australia) - registration required 2007 Dec 19
http://www.pharmacydaily.com.au


Full text:

HEALTH authorities in Japan are expected to force drug prices to be cut by 5.2% on average, as part of a reform package which will also aim to encourage more use of generic medicines.

Japan is the world’s second largest market for drugs, with the moves part of a biannual review of the health system there.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.