Healthy Skepticism Library item: 1217
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Ferner RE.
Drug advertising in medical journals.
Lancet 2003 Mar 8; 361:(9360):879
http://www.thelancet.com/journal/vol361/iss9360/full/llan.361.9360.correspondence.24819.1
Keywords:
*letter to the editor
United Kingdom
journal advertisements
quality of information
visual images
strategy of desire
EVALUATION OF PROMOTION: CRITICAL APPRAISAL TECHNIQUES
EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS
IMAGES IN PROMOTION: EMOTIONAL APPEAL
Advertising/methods*
Drug Industry*
Humans
Periodicals*
