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Healthy Skepticism Library item: 12148

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bonnemain B.
[Usage of the so called inter-zones postcards during 1939-1945 war in favour of pharmacy : the case of Guerbet laboratories].
Rev Hist Pharm (Paris) 2007 May; 55:(353):57-68
http://www.ncbi.nlm.nih.gov/sites/entrez?cmd=Retrieve&db=PubMed&list_uids=17993174


Abstract:

The Second World War actually separated France into two regions and isolate France from the rest of the world. Communications, however, was still mandatory between pharmaceutical industry and its partners and clients. André Guerbet, CEO of his company, had the idea as soon as 1940 to use the so-called inter-zones postcards, the only authorized post documents to be send between occupied zone and free zone for several years, to communicate with his saleswoman from Marseilles, who will become the centre of activities with customers from the free zone and from other countries. It is also from Marseilles that active communications took place with foreign countries, especially the USA. These 219 exchanged inter-zones postcards will be useful until Paris’s liberation and will allow Guerbet laboratories to continue to produce and to sell its products during the war. It is also what made possible the American partner of Guerbet in the USA. Fougera, to start producing Lipiodol in America to guarantee product delivery to many countries that could not be reached from France.

Keywords:
Communication/history* Drug Industry/history* France History, 20th Century Postal Service/history* World War II*

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.