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Healthy Skepticism Library item: 12064

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

McCartney M.
Mixed messages over breast milk and brainy babies
BMJ 2007 Nov 24; 335:(7629):1074
http://www.bmj.com/cgi/content/short/335/7629/1074?etoc


Abstract:

Was the media understandably confused over the link between breast feeding and IQ, asks Margaret McCartney

Breast feeding “is best for a brainy baby,” “unlocks IQ,” and “links to higher IQ,” said the headlines earlier this month. The Daily Mail (6 November) explained, “Breast feeding really does make babies brainier, a major study suggests. British researchers have found that mother’s milk in the first few months of life can boost children’s IQ by seven points. This applies in nine cases out of 10, where the youngster inherits a common but newly identified ‘brain boosting’ gene.”

The research purporting to show that breast means brains was published by the US journal Proceedings of the National Academy of Sciences (PNAS 2007; 0:0704292104v1-0). The researchers, from King’s College London, Duke and Yale universities in the US, and the University of Otago, New Zealand, were interested in finding a genetic variable which mediated the effects of breast feeding. In two birth cohorts, they found an “association between breast feeding . . .

margaret@margaretmccartney.com

 

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A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.