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Healthy Skepticism Library item: 12044

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Jones D.
Health authority bans physician shadowing
CMAJ 2007 Nov 20; 177:(11):1339-40
http://www.cmaj.ca/cgi/reprint/177/11/1339


Abstract:

In British Columbia’s biggest health authority, the days when a pharmaceutical or medical equipment sales representative could scrub in and attend a surgery in an operating theatre, wander unattended through the emergency room or even be involved in the delivery of medications to patients, are now over.

Fraser Health issued a policy directive Sept. 5 banning sales visits with staff or physicians in clinical care areas. It also directed that such business meetings be conducted away from patients and outlawed preceptorships…


Notes:

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963