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Healthy Skepticism Library item: 12029

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kessel M, Frank F.
A better prescription for drug-development financing.
Nat Biotechnol 2007 Aug; 25:(8):859-66
http://www.nature.com/nbt/journal/v25/n8/abs/nbt0807-859.html;jsessionid=EBDED800FEBD7E8BD221E527F96656FB


Abstract:

As the cost of drug development continues to rise and public markets shift their attention to companies with late-stage products, an increasing diversity of financing options are becoming available to biotech companies with early-stage clinical programs.

e-mail: mark@symphonycapital.com

Keywords:
Publication Types: Review MeSH Terms: Capital Financing/organization & administration* Drug Design* Drug Industry/organization & administration* Investments/organization & administration* Models, Organizational* Pharmaceutical Preparations/economics* Research/organization & administration* United States Substances: Pharmaceutical Preparations

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963