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Healthy Skepticism Library item: 1202

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Katz A.
Observations and advertising: controversies in the prescribing of hormone replacement therapy
Health Care Women Int 2003 Dec; 24:(10):927-39


Abstract:

Since scientists in the 1930s discovered sex hormones, hormone replacement therapy (HRT) has been a source of considerable controversy and debate. This debate continues with the publication of the results of the Women’s Health Initiative, a large randomized controlled trial that has once again altered the way women and their care providers view this therapy. Over the years the evidence increasingly has suggested that HRT is not effective for the prevention of cardiovascular disease in women. However, the prevailing opinion denied this, and millions of women were prescribed estrogen with or without progestin under the assumption that cardioprotection was possible. Why did this practice continue in the face of mounting evidence of harm? In this article we will explore the role that the media and pharmaceutical companies have played in the widespread use of these hormones despite evidence of significant side effects and lack of prevention efficacy.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.