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Healthy Skepticism Library item: 12008

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Alevizos A, Mihas C, Mariolis A.
Advertising campaigns of sterol-enriched food. An often neglected cause of reduced compliance to lipid lowering drug therapy
Cardiovasc Drugs Ther. 2007 Apr; 21:(2):133-4. Epub 2007 Mar 15.
http://www.springerlink.com/content/j7563441g5654h62/


Abstract:

No abstract available

Email: alevisos@gmail.com

Keywords:
sterols - cholesterol - statins - lipid lowering - compliance Publication Types: Letter MeSH Terms: Adult Advertising* Age Factors Aged Anticholesteremic Agents/therapeutic use* Cardiovascular Diseases/prevention & control Diet* Health Promotion* Humans Hydroxymethylglutaryl-CoA Reductase Inhibitors/therapeutic use* Middle Aged Patient Compliance/statistics & numerical data* Phytosterols/administration & dosage Phytosterols/therapeutic use* Questionnaires Substances: Anticholesteremic Agents Hydroxymethylglutaryl-CoA Reductase Inhibitors Phytosterols

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963