Healthy Skepticism Library item: 11966

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Irwin T.
Purple Pill Plus Offers Instant Rebates
Marketing Daily 2007 Nov 8
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=70618&Nid=36137&p=448587

Full text:

DRUG COMPANY ASTRAZENECA IS ROLLING out enhancements to a savings program for patients with gastroesophageal reflux disease who are prescribed Nexium (esomeprazole magnesium).

The patient support program, called Purple Plus, now includes instant rebates and new educational tools. Patients will receive regular e-mail and direct mail communications containing acid reflux education, refill reminders, newsletters and cookbooks. Patients have access to comprehensive online resources and tools—including a GERD-friendly meal planner, trigger checker, an online dietitian, fitness planner, and more, which are all accessible through the member’s own personal Web page on PurplePill.com.

Refill data shows that patients who participate in the Purple Plus program stay on therapy longer than others.