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Healthy Skepticism Library item: 11936

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Fallat ME, Glover J; American Academy of Pediatrics, Committee on Bioethics.
Professionalism in pediatrics.
Pediatrics 2007 Oct; 120:(4):e1123-33
http://pediatrics.aappublications.org/cgi/content/full/120/4/e1123


Abstract:

The purpose of this report is to provide a concrete overview of the ideal standards of behavior and professional practice to which pediatricians should aspire and by which students and residents can be evaluated. Recognizing that the ideal is not always achievable in the practical sense, this document details the key components of professionalism in pediatric practice with an emphasis on core professional values for which pediatricians should strive and that will serve as a moral compass needed to provide quality care for children and their families.

Keywords:
professionalism • pediatricians • physician-patient relations • medical student • resident Publication Types: Guideline MeSH Terms: Communication Confidentiality Conflict of Interest Continuity of Patient Care Drug Industry Expert Testimony Faculty, Medical/standards Humans Interprofessional Relations Mentors Patient Advocacy Patient Education Pediatrics/education Pediatrics/standards* Peer Review Physician's Role Physician-Patient Relations Prejudice Professional Competence/standards* Social Responsibility Teaching/standards United States


Notes:

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963