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Healthy Skepticism Library item: 11933

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hall RF.
The risk of risk reduction: can postmarket surveillance pose more risk than benefit?
Food Drug Law J 2007; 62:(3):473-92
http://www.ncbi.nlm.nih.gov/sites/entrez?cmd=Retrieve&db=PubMed&list_uids=17915389


Abstract:

No abstract available.

Keywords:
MeSH Terms: Antiemetics/adverse effects Data Collection Defibrillators, Implantable/adverse effects Device Approval* Disclosure Doxylamine/adverse effects Drug Approval/methods Drug Industry/legislation & jurisprudence Equipment Safety Female Humans Legislation, Drug/trends Male Pregnancy Product Surveillance, Postmarketing* Risk Management* Serotonin Uptake Inhibitors/adverse effects United States United States Food and Drug Administration Substances: Antiemetics Serotonin Uptake Inhibitors Doxylamine

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963