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Healthy Skepticism Library item: 11925

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Stuetz A.
Partnership among dermatology, the Society for Investigative Dermatology, and industry: suggestions for change.
J Invest Dermatol 2007 Nov; 127:(11):2487-9
http://www.nature.com/jid/journal/v127/n11/full/5701130a.html


Abstract:

Several months ago, Braham Shroot described in the Journal of Investigative Dermatology (JID) (2007) his view of relationships between the Society for Investigative Dermatology (SID) and industry based on 20 years’ experience as an active member of the SID and the pharmaceutical industry. He described deficiencies in understanding between the SID and industry, but he also described a new dialogue and concrete initiatives intended to improve that relationship, including creation of the annual course “SID Basics of Skin: Pharmaceutics & Pharmacology.”

At the invitation of the JID’s Editor-in-Chief, I write to extend this discussion by addressing: (i) how dermatology as a medical discipline and its attractiveness for research and development investment are perceived by the industry and (ii) how investigative dermatologists in academia and the SID perceive and interact with members of the pharmaceutical industry. In my conclusion, I raise for discussion several suggestions intended to foster mutual understanding and partnership…

Keywords:
Publication Types: Editorial MeSH Terms: Cooperative Behavior Dermatologic Agents/therapeutic use Dermatology/organization & administration Dermatology/trends* Drug Industry/organization & administration Drug Industry/trends* Humans Research/trends Skin Diseases/drug therapy Societies, Medical/organization & administration Societies, Medical/trends* Substances: Dermatologic Agents


Notes:

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963