Healthy Skepticism Library item: 1187

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Marcus , Erin N.
When TV commercials play the doctor
The New York Times 2003 Jan 3
http://www.nytimes.com/2003/01/03/opinion/03MARC.html

Abstract:

ABSTRACT – Dr Erin H Marcus Op-Ed article expresses concern that growing number of his patients are coming to him asking for expensive new medicines, based on television commercials advertising them, since FDA relaxed its rules governing advertising of prescription drugs five years ago; asserts that these patients often do not really know purpose of drugs or their risks or side effects; says while he usually can convince patients they do not need these drugs, sometimes it can be hard to persuade them (M)

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.