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Healthy Skepticism Library item: 11863

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Piascik P, Bernard D, Madhavan S, Sorensen TD, Stoner SC, TenHoeve T.
Gifts and corporate influence in doctor of pharmacy education.
Am J Pharm Educ 2007 Aug 15; 71:(4):68
http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=17786255


Abstract:

OBJECTIVES: To explore the nature of corporate gifts directed at PharmD programs and pharmacy student activities and the perceptions of administrators about the potential influences of such gifts.

METHODS: A verbally administered survey of administrative officials at 11 US colleges and schools of pharmacy was conducted and responses were analyzed.

RESULTS: All respondents indicated accepting corporate gifts or sponsorships for student-related activities in the form of money, grants, scholarships, meals, trinkets, and support for special events, and cited many advantages to corporate partner relationships. Approximately half of the respondents believed that real or potential problems could occur from accepting corporate gifts. Forty-four percent of respondents agreed or strongly agreed that corporate contributions could influence college or school administration. Sixty-one percent agreed or strongly agreed that donations were likely to influence students.

CONCLUSIONS: Corporate gifts do influence college and school of administration and students. Policies should be in place to manage this influence appropriately.

Keywords:
development, gifts, fundraising, corporate influence, corporate partnerships MeSH Terms: Conflict of Interest Data Collection Drug Industry/ethics Drug Industry/methods Education, Pharmacy, Graduate/ethics* Education, Pharmacy, Graduate/methods Gift Giving/ethics* Humans Leadership* Perception/ethics Professional Corporations/ethics* Students, Pharmacy/psychology


Notes:

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963