Healthy Skepticism Library item: 1182

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Simmonds H.
Drug advertising in medical journals.
Lancet 2003 Mar 8; 361:(9360):878-9
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6T1B-48400HM-18&_coverDate=03%2F08%2F2003&_alid=272343695&_rdoc=1&_fmt=&_orig=search&_qd=1&_cdi=4886&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=5cb97991633cfb6b2994c35dbcd55662

Keywords:
Advertising/legislation & jurisprudence* Drug Industry/legislation & jurisprudence* Great Britain Humans Periodicals* letter to the editor United Kingdom journal advertisements quality of information Prescription Medicines Code of Practice Authority Association of the British Pharmaceutical Industry International Federation of Pharmaceutical Manufacturers Associations Code of Pharmaceutical Marketing Practices EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS