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Healthy Skepticism Library item: 11773

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Plea to regulate medicine prices
The Hindu 2007 Oct 15
http://www.hindu.com/2007/10/15/stories/2007101573930400.htm


Full text:

CHENNAI: Ten tablets of folic acid, a prescribed supplement for pregnant women, cost between Rs. 19 and Rs. 30 in the open market in the State. The same number is procured by the Tamil Nadu Medical Supply Corporation at Rs. 0.59.

The difference in prices between tender rates and over the counter sales does not merely reflect the difference between wholesale and retail prices – they reflect the lack of price control and the enormous profit margins of pharmaceutical companies, representatives of Centre for Consumer Education, Research and Training (CONCERT), said here on Friday.

For instance, the cost of drugs for multi-drug resistant tuberculosis is equivalent to the daily wages of 737 days for a labourer in the country. The cost of drugs for coronary heart disease would equal wages for 209 days.

Lack of price control

Much of the disconnect between pricing of medicines and average income was due to lack of price control, they said. Pharmaceutical major Novartis markets Glivec, medication for treatment of Chronic Myeloid Leukaemia, in the country. The cost of treatment for a month with the drug costs Rs. 1.2 lakh as compared to Rs. 8,000 with Indian drugs.

The actual cost of production is less than Rs. 1,000, CONCERT members said. Similarly, the cost of medication for Rheumatoid Arthritis marketed by Aventis under the name Arava costs Rs. 1, 320 for 10 mg, while those marketed by Ranbaxy, Torrent and Cipla cost about Rs. 80.

The Trust has urged the government to enforce price regulation on all essential drugs, weed out harmful and useless drugs, keep a restricted list of drugs, pool procurement of drugs in all States, control promotional activities of drug companies, provide universal health insurance, increase the health budget and change medical education and public health policy.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963