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Healthy Skepticism Library item: 11756

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Allen AJ.
Commentary by a child psychiatrist in industry on the assessment of drug safety.
J Child Adolesc Psychopharmacol 2007 Jun; 17:(3):288-91
http://www.liebertonline.com/doi/abs/10.1089/cap.2007.0031


Abstract:

No one wants unsafe drugs, but all drugs have risks as well as benefits that must be considered and balanced. These are the realities of medicine. The challenge in terms of drug safety is to both accurately identify the risks associated with a particular drug and to effectively communicate those risks-and any strategies to minimize those risks-in a manner that informs clinicians and patients without scaring them away from the appropriate use of a medication to treat specific conditions. This approach contributes to the ultimate goal of medical treatment, which is to maximize the potential benefits of a medication for an individual patient while minimizing the risks…

Keywords:
Publication Types: Review MeSH Terms: Child Clinical Trials Drug Approval Drug Industry* Drug Toxicity* Humans Product Surveillance, Postmarketing


Notes:

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963