Healthy Skepticism Library item: 11749
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Weaver DJ, Sorrells-Jones J.
The business case as a strategic tool for change.
J Nurs Adm 2007 Sep; 37:(9):414-9
http://meta.wkhealth.com/pt/pt-core/template-journal/lwwgateway/media/landingpage.htm?an=00005110-200709000-00008
Abstract:
The authors discuss the clinically focused business case, when it is and is not needed, and the knowledge and skills the nurse executive must master to use the business case effectively as a strategic tool. Necessary skills include translating nursing practice proposals into cost-effective change initiatives and marketing those changes to colleagues.
Keywords:
Publication Types:
Review
MeSH Terms:
Attitude of Health Personnel
Commerce/organization & administration*
Cost-Benefit Analysis
Health Knowledge, Attitudes, Practice
Humans
Interprofessional Relations
Leadership
Models, Nursing*
Models, Organizational*
Nurse Administrators/organization & administration*
Nurse Administrators/psychology
Nurse's Role
Organizational Innovation
Organizational Objectives
Persuasive Communication
Planning Techniques
Professional Competence
Thinking
