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Healthy Skepticism Library item: 11712

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Ise Y, Onda M, Miura Y, Shimazaki M, Kawada K, Hagiwara K, Katayama S, Kikuchi A, Kamei M, Kobayashi K, Shiragami M.
Contributions of pharmacists through the promotion of proper drug use.
Yakugaku Zasshi 2007 Jun; 127:(6):1021-5
http://www.jstage.jst.go.jp/article/yakushi/127/6/127_1021/_article


Abstract:

The contents of pharmacist interventions, which were carried out by the ward pharmacists in their routine pharmacy service activities, were sorted and analyzed to evaluate the contributions of pharmacists. In the ward where pharmacists were stationed, there were a total of 196 cases of pharmacist intervention. The prescription was changed in 170 cases, giving a rate of prescription change of 86.7%. The breakdown of the pharmacist intervention was as follows: “efficacy/safety”, 106 cases, followed by “dosage regimen” (48 cases) and “compliance” (10 cases). Cost savings achieved during the investigation period were calculated to be 440,639 yen, and cost avoidance was valued at 1,941,847-3,883,695 yen using the Diagnosis Procedure Combination (DPC). The results of the present investigation showed that pharmacists contribute to through not only their pharmacy services, but also through the promotion of proper drug use and risk management, thereby contributing to hospital management through cost savings and avoidance.

Keywords:
pharmacist interventions; cost savings; cost avoidance; diagnosis procedure combination (DPC) Publication Types: Research Support, Non-U.S. Gov't MeSH Terms: Cost Savings Humans Medication Systems, Hospital*/economics Medication Systems, Hospital*/statistics & numerical data Pharmacists* Pharmacy Service, Hospital/economics* Prescriptions, Drug/economics Prescriptions, Drug/statistics & numerical data Professional Role* Risk Management

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963