Healthy Skepticism Library item: 1163
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Toivianen H, Vuorenkoski L, Hemminki E.
Finnish physicians show little support for consumer advertising of prescription drugs.
N Z Med J 2004 Jun 4; 117:(1195):U907
Abstract:
AIM: To study Finnish physicians’ opinions of direct-to-consumer advertising of prescription drugs (DTCA) and other drug information sources for patients. METHOD: A survey was sent to all working-aged physicians (n=16,698; response rate 85%). RESULTS: Almost all physicians were against full DTCA, but half would allow advertising indirectly via patients organisations or healthcare units; 18% were against all types of DTCA. Thirty-six percent generally considered drug advertisements to patients and consumers to be harmful or useless. CONCLUSION: Further discussion of DTCA and other means of disseminating drug information are needed.
Keywords:
*analytic survey
*cross-sectional study
Finland
New Zealand
DTCA
direct-to-consumer advertising
physicians
ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS
INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS
INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS
PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS
PROMOTION BY THIRD PARTIES: PATIENT ORGANIZATIONS
PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING
