Healthy Skepticism Library item: 11622

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Cassels A.
W is for Wilbert’s wee willy (which tends to go off prematurely)
CMAJ 2007 Sep 25; 177:(7):816
http://www.cmaj.ca/cgi/reprint/177/7/816

Abstract:

Alan Cassels, the author of The ABC’s of Disease Mongering, discusses the letter W, wondering if pill makers are a wee bit premature in touting their latest disease.

As a frequent lecturer on pharmaceutical issues I learned very early that you can’t talk about drugs without at least one erectile dysfunction joke. Hear the one about Viagra being marketed in liquid form? Now it’s truly possible for a man to pour himself a “stiff one.” Ba-dum-bum.

If you found that funny, you’re not keeping up. Viagra jokes are passé.

Move over ED, welcome PE…

Notes:

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