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Healthy Skepticism Library item: 11615

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Torbenson M, Erlen J.
A quantitative profile of the patent medicine industry in Baltimore from 1863 to 1930.
Pharm Hist 2007; 49:(1):15-27
http://www.ncbi.nlm.nih.gov/sites/entrez?Db=PubMed&Cmd=ShowDetailView&TermToSearch=17645151


Abstract:

At least 661 unique patent medicine manufacturers promoted their nostrums in Baltimore from 1863 to 1930. The industry saw its greatest growth from 1880 to 1900 and peaked in 1907. Overall, about 7% of these companies were owned by women and 4% by African-Americans. Based on the short life span of most companies, the business environment appears to have been very competitive. The patent medicine industry began a steady decline after 1907 and by 1930 had lost nearly 40% of the companies. The temporal correlation of this decline with the passage of the Food and Drugs Act of 1906 argues strongly that this legislation was an important contributor to the decline of the industry.

Keywords:
Publication Types: Historical Article MeSH Terms: Advertising/history African Americans/history Baltimore Drug Industry/history* Drugs, Non-Prescription/history* Entrepreneurship/history Female History, 19th Century History, 20th Century Humans Legislation, Drug/history Male Quackery/history Women/history Substances: Drugs, Non-Prescription

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963