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Healthy Skepticism Library item: 11588

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Pena C, Bowsher K, Costello A, De Luca R, Doll S, Li K, Schroeder M, Stevens T.
An overview of FDA medical device regulation as it relates to deep brain stimulation devices.
IEEE Trans Neural Syst Rehabil Eng 2007 Sep; 15:(3):421-4
http://www.ncbi.nlm.nih.gov/sites/entrez?Db=pubmed&Cmd=ShowDetailView&TermToSearch=17894274


Abstract:

The United States Food and Drug Administration (FDA) is charged with assuring the safety and effectiveness of a variety of medical products and the FDA’s Center for Devices and Radiological Health is responsible for premarket and postmarket regulation of medical devices. In this paper, we review—from device classification and clinical studies to the final marketing application—FDA’s premarket requirements and postmarket requirements as they relate to deep brain stimulation devices.

Keywords:
PMID: 17894274 [PubMed - in process]

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963