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Healthy Skepticism Library item: 11575

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Stobo J.
Do teachers push docs to overprescribe for ADHD?
National Review of Medicine 2007 Sep 15; 4:(15):epub
http://www.nationalreviewofmedicine.com/cgi-bin/hse/HomepageSearchEngine.cgi?url=http://www.nationalreviewofmedicine.com/issue/2007/09_15/4_patients_practice09_15.html;geturl=d+highlightmatches+gotofirstmatch;terms=teachers;enc=teachers;utf8=off;noparts#firstmatch


Abstract:

Drug contracts between kids, schools raise questions about who’s in charge

For kids with attention deficit hyperactivity disorder (ADHD), the return to school often heralds the end of their drug holiday and a return to daily psychostimulants. Use of these drugs in schoolkids has risen sharply – in Canada, methylphenidate prescriptions rose by 500% between 1990 and 1997, according to Health Canada. Some people contend teachers are becoming more and more aggressive in demanding ‘bad’ children go on these meds, or else face suspension, and that doctors are only too willing to go along…

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963