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Healthy Skepticism Library item: 11558

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Feuerstein GZ, Ruffolo RR.
Discontinued drugs in 2006: cardiovascular drugs translational medicine perspective.
Expert Opin Investig Drugs 2007 Sep; 16:(9):1315-26
http://www.expertopin.com/doi/abs/10.1517/13543784.16.9.1315


Abstract:

This perspective on discontinued cardiovascular drugs is the first in a series of papers on drugs dropped from clinical development in 2006. The compounds described in this perspective have been removed from development in various stages and for different reasons. This paper hereby provides a translational medicine perspective on these compounds based on information available through the Pharmaprojects pipeline database. In particular, potential gaps in the pipeline, due to a lack of biomarkers and translational medicine perspectives are emphasized.

Keywords:
Publication Types: Review MeSH Terms: Animals Biological Markers/analysis Cardiovascular Agents/adverse effects* Cardiovascular Agents/classification Cardiovascular Agents/standards* Drug Approval/methods Drug Industry/methods* Drug Industry/standards* Drug Industry/trends Drugs, Investigational/adverse effects Drugs, Investigational/classification Drugs, Investigational/standards Humans Substances: Biological Markers Cardiovascular Agents Drugs, Investigational

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963