Healthy Skepticism Library item: 11524

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kravitz RL, Bell RA.
Direct-to-Consumer Advertising of Prescription Drugs: Balancing Benefits and Risks, and a Way Forward.
Clin Pharmacol Ther 2007 Oct; 82:(4):360-2
http://www.nature.com/clpt/journal/v82/n4/abs/6100348a.html;jsessionid=62A01477D87D159A4C7B99B5BF24DAF9

Abstract:

No abstract available.

Keywords:
PMID: 17851573 [PubMed - in process]

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963