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Healthy Skepticism Library item: 11443

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Coote W.
There is such a thing as a free lunch?
Med J Aust 2003 Dec 1-15; 179:(11-12):672
http://www.mja.com.au/public/issues/179_11_011203/coote_letter_011203.html


Abstract:

To the Editor: The 25th Australian Conference of Health Economists was held in Canberra on 2–3 October 2003.

This conference used to be held in shabby university seminar rooms, with dry biscuits and instant coffee. This year it was held in a modern facility – the SAS Visions Theatre at the National Museum – with all the usual conference embellishments, including brewed coffee and fresh pastries, plus an evening dinner at the lakeside restaurant within the museum…

Keywords:
Publication Types: Letter MeSH Terms: Australia Congresses/economics* Drug Industry* Economics, Medical Marketing


Notes:

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963