Healthy Skepticism Library item: 11435

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kallen A, Woloshin S, Shu J, Juhl E, Schwartz L.
Direct-to-consumer advertisements for HIV antiretroviral medications: a progress report.
Health Aff (Millwood) 2007 Sep-Oct; 26:(5):1392-8
http://content.healthaffairs.org/cgi/content/abstract/26/5/1392

Abstract:

Direct-to-consumer (DTC) prescription drug advertisements for HIV anti-retrovirals are controversial and have been criticized in the past for including deceptive images and underplaying HIV drug limitations. We sought to describe the state of recent DTC ads for HIV antiretrovirals in popular magazines by performing a content analysis of all complete DTC ads for antiretroviral medications appearing in eight national magazines during a one-year period. Current ads appear to have addressed previous concerns, but important problems still exist, such as failing to specify the medication’s role in current treatment, to quantify drug efficacy, or to highlight life-threatening side effects.

Keywords:
PMID: 17848450 [PubMed - in process]