Healthy Skepticism Library item: 11429
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Critical Appraisal of Drug Advertising
Best Practice Journal 2007 Jun; (6):28-31
http://www.bpac.org.nz/magazine/2007/june/drugs.asp
Abstract:
Pharmaceutical companies spend large amounts of money on advertising and promotional activities to persuade doctors to prescribe their products. In this article we provide a quick guide to some of the issues to consider when reading drug advertising material or talking to pharmaceutical representatives…
Notes:
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