Healthy Skepticism Library item: 11410

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Generics campaign
Pharmacy Daily (Australia) - registration required 2007 Sep 7
http://www.pharmacydaily.com.au

Full text:

THE second phase of the NPS Get to Know Your Medicines national awareness campaign kicks off from late next week, with a particular focus on generic medicines.

NPS said the campaign would encourage consumers to talk to their doctor or pharmacist about their medicines and “whether generic medicines are an option for them”.

“The campaign is particularly inclusive of health professionals and pharmacy assistants, who all
help inform consumer choices about generic medicines,” said NPS ceo Dr Lynn Weekes.

“The use of generic medicines must benefit the consumer without placing him or her at increased risk of medicine misadventure,” she added.

The campaign will reinforce best pharmacy practice, which is to offer the same brand when filling repeats, Weekes said.

TV ads featuring real people who take generic drugs will run nationally for two weeks from 16
Sep; more information on the campaign at www.nps.org.au.