Healthy Skepticism Library item: 11402

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Silverman E.
Novartis Flu Contest: The Patient As Marketer
Pharmalot 2007 Sep 4
http://www.pharmalot.com/2007/09/novartis-flu-contest-the-patient-as-marketer/

Full text:

What better way to get potential patients behind your medication than to turn them into aspiring marketers? That’s what the Novartis vaccines division is doing with its new FluFlix Video Contest. The gambit aims to promote vaccination among youngsters by enticing them to create a promotional video that will be posted on YouTube.

“Make it funny. Make it dramatic. Make it your own,” implores the Novartis plug. “To enter, create a short video that shows the seriousness of getting the flu, how it spreads, and why you should talk to your doctor about getting an influenza vaccination…The winning video will be seen by adoring fans across the globe and you’ll gain street cred as a bona fide contest winning filmmaker.”

Imagine if Merck sponsored such a contest for Gardasil?

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909