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Healthy Skepticism Library item: 1138

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Zoorob R, Larzelere M.
Gifts to physicians from the pharmaceutical and medical manufacturing industry: what every physician should know.
J La State Med Soc 2004 Jan-Feb; 156:(1):28-32


Abstract:

Continuing Medical Education (CME) has been at the cornerstone of life-long learning for physicians for almost four decades. Constraints on physician services and reimbursement during the same period of time have increased the physicians’ and CME providers’ dependency on financial support from the medical industrial complex for CME activities. In a related arena, the competitive nature of the medical industrial complex has resulted in a frenzy of “enticements,” amenities, or gifts for physicians. The busy practitioner is vulnerable to many unethical practices currently being reported and identified by the public, often unjustly presenting a tarnished image of the entire medical profession. The Louisiana State Medical Society Continuing Medical Education Accreditation Committee (LSMS CMEAC) recommended a review article on the current practices, attitudes, and guidelines relating to gifts to physicians from industry and industry’s appropriate financial support for CME activities. Dr. Roger Zoorob, a member of the LSMS CMEAC, along with Michele Larzelere, PhD, responded to the committee’s request.

Keywords:
*analysis *nonsystematic review United States physicians relationship between medical profession and industry conflict-of-interest gift giving CME Louisiana State Medical Society ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS ETHICAL ISSUES IN PROMOTION: GIFT GIVING ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY PROMOTION DISGUISED: SUPPORT FOR CME REGULATIONS, CODES, GUIDELINES: CME REGULATIONS, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS


Notes:

analysis/nonsystematic review

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963