Healthy Skepticism Library item: 11377
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Pinkleton BE, Weintraub Austin E, Cohen M, Miller A, Fitzgerald E.
A statewide evaluation of the effectiveness of media literacy training to prevent tobacco use among adolescents.
Health Commun 2007; 21:(1):23-34
http://www.ncbi.nlm.nih.gov/sites/entrez?Db=PubMed&Cmd=ShowDetailView&TermToSearch=17461749&ordinalpos=1&itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_RVDocSum
Abstract:
Researchers used a quasi-experiment (N = 723) conducted in the field and using both pretests and posttests to carry out a theory-based evaluation of the effectiveness of a media literacy curriculum implemented in Washington state. Results showed that reflective thinking concerning media message about tobacco increased for all media literacy participants, whether or not they had used tobacco previously. Changes in reflective thinking affected a range of decision-making indicators. Lesson participants who had not used tobacco demonstrated greater change at earlier stages of decision making in ways that suggested a greater understanding of the persuasive techniques used by tobacco manufacturers, on indicators such as perceived realism, desirability, and similarity. Lesson participants who had tried tobacco demonstrated greater change at later stages of decision making on indicators such as perceived peer norms for tobacco use, identification with tobacco-related portrayals, and expectancies for tobacco use. All participants also showed increases in their ability and motivations to resist smoking-related influences. Overall, the results suggest that media literacy has important and somewhat different effects on those who have and those who have not experimented with tobacco use. The results also show the importance of measuring cognitive and affective indicators of decision making that may change gradually as participants gain experience putting lessons learned into action.
Keywords:
Publication Types:
Controlled Clinical Trial
Research Support, Non-U.S. Gov't
MeSH Terms:
Adolescent
Adolescent Behavior/psychology*
Communications Media*
Decision Making
Female
Health Behavior*
Health Education/methods*
Health Knowledge, Attitudes, Practice
Humans
Male
Peer Group
Persuasive Communication
Program Evaluation
Questionnaires
Reinforcement (Psychology)
Smoking/adverse effects
Smoking/prevention & control*
Smoking/psychology
Social Marketing*
Washington
