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Healthy Skepticism Library item: 113

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Women In Government Announces Partnership With Bristol-Myers Squibb Foundation to Convene First Ever Summit of State Offices of Women's Health
Yahoo News 2004 Feb 10


Full text:

Women In Government, a non- profit, bipartisan educational association for elected women in state government, announced today a two-year plan to hold educational summits, the first of their kind, for State Offices of Women’s Health, with a focus on the issue of cardiovascular disease in women — the number one killer of women in the United States. These programs are being made possible by a $280,000 grant from the Bristol-Myers Squibb Foundation as part of its Women’s Health Education Program.
The first summit will convene the leadership of all the State Offices of Women’s Health as well as their legislator champions, and will be held March 26-28, 2004. The summits will seek to provide support and resources to the existing Offices, spur the creation of new offices and strengthen their partnership with state legislatures, in order to best mobilize state health resources to improve the prevention and treatment of cardiovascular disease in women.

“We are excited to support the State Offices of Women’s Health,” said Joy Newton, founder and executive director of Women In Government. “Through working with the Bristol-Myers Squibb Foundation, we hope to rally the Offices and state legislatures around cardiovascular disease.”

“More women die from cardiovascular disease than breast cancer, osteoporosis, domestic violence and AIDS combined, yet it receives far less attention,” said Peter R. Dolan, chairman and chief executive officer, Bristol-Myers Squibb. “The Bristol-Myers Squibb Foundation is pleased to partner with Women In Government to improve the understanding and ability of government policymakers and administrators to respond to the unique cardiovascular health needs of women,” said Dolan, who is also chairman of the board of the Bristol-Myers Squibb Foundation.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963