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Healthy Skepticism Library item: 11278

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Rivkees SA.
Advertised calories per hour...2000+: anti-obesity announcements per hour...0.
J Pediatr Endocrinol Metab. 2007 May; 20:(5):557-8
http://www.ncbi.nlm.nih.gov/sites/entrez?Db=PubMed&Cmd=ShowDetailView&TermToSearch=17642416&ordinalpos=1&itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_RVDocSum


Abstract:

No abstract available.

Keywords:
Publication Types: Editorial MeSH Terms: Advertising*/legislation & jurisprudence Energy Intake Food/economics Food Industry/economics Food Industry/legislation & jurisprudence Health Promotion* Humans Legislation, Food Obesity/prevention & control* Risk Reduction Behavior* Social Change Television*/legislation & jurisprudence United States

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963