Healthy Skepticism Library item: 11276
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Miller JD.
Study affirms PhRMA's influence on physicians.
J Natl Cancer Inst 2007 Aug 1; 99:(15):1148-50
http://jnci.oxfordjournals.org/cgi/content/extract/99/15/1148
Abstract:
Physicians are under more intense financial pressure than ever to prescribe pharmaceutical manufacturers’ expensive new drugs even when cheaper, more established drugs may be at least as effective. Coupled with psychological or social pressure that may distort a doctor’s judgment, the influence of free gifts and subtle economic incentives may have financial costs, according to several recent studies on the interactions between doctors and drug company representatives.
In 2004, pharmaceutical companies spent an average of $10,000 per practicing American physician on free meals, free continuing medical education (CME) training, free trips to conferences, and payments for various services, according to data compiled by IMS Health, a company monitoring the industry’s finances. Those drug representatives also gave the average doctor an extra $21,000 in free drug samples. The total 2004 tab for drug representative strategies: $23.7 billion.
That’s twice as much money as drug manufacturers spent influencing physicians just 6 years . . .
Why Drug Reps Court Doctors
Company Culture
Keywords:
Publication Types:
News
MeSH Terms:
Data Collection/legislation & jurisprudence
Drug Industry*/ethics
Drug Industry*/legislation & jurisprudence
Drug Industry*/methods
Drug Industry*/organization & administration
Drug Utilization
Ethics, Business
Gift Giving*/ethics
Humans
Lobbying*
Marketing*/ethics
Marketing*/legislation & jurisprudence
Marketing*/methods
Marketing*/statistics & numerical data
Organizational Culture
Persuasive Communication
Physician's Practice Patterns
Physicians/psychology*
Prescriptions, Drug
Privacy
Students, Medical/psychology
